Plastic Pollution Challenge

Socio-cultural, political and economic factors as well as the available resources are the main issues that affect the solid waste management in Island Garden City of Samal. We have observed that improper bin collection practices have great effect on the characteristics of the solid wastes.

Although they separate biodegradable and non-biodegradable, we noticed that people on Samal Island are unaware of the different categories of plastic and its value and therefore do not implement proper plastic segregation in every household. Plastic waste such as PET, LDPE, HDPE, PP, PS, and sachets are put together in one trash bin. Tourists prior to the pandemic are also one of the active contributors to plastic waste on the island. Based on our interview with the household sector, they will recycle if there is some incentive.  Unfortunately, recycling facilities near the island that would supposedly pay for the waste to provide incentives to the community are not enough to accommodate the amount of plastic that leads to the proliferation of plastic waste in landfills.  Local government units do not have access to track data about the amount of plastic waste generated in their area that would have supported their decision for waste management plans. Waste Analysis and Characterization Study reports take time to produce and are not 100% accurate.


We provide a holistic and end-to-end solution that orient, educate, and incentivizes people to ensure plastic waste is properly sorted at the source, track and measure waste data and turn plastic waste into valuable product such as bins, crate, table and and chairs.


    We provide a user-centered design kiosk and mobile application for the local and tourists where people can deposit their plastic waste in exchange for rewards.

    The mobile application and kiosks uses machine learning technology that educates people to ensure plastic waste is intelligently identified and properly sorted at the source.

    We digitize and generate a traceable and trackable waste analysis and characterization report through a crowdsourcing tool for local government units and a system to monitor the real-time data and insights regarding the amount of plastic collected per area for better decision-making and efficient waste management plans.

    The collected plastic materials will be shredded into flakes to make plastic bottles and sachets valuable before transporting them to our upcycling center. With our current systems, plastic waste will be segregated and given new life that support true circular economy.


If TrashCash can educate people about the proper way of segregating plastic waste, provide an innovative platform for the community to incentivize, convert plastic waste to new product and make recycling more encouraging and engaging. Then, we can improve the plastic recovery rates that would eventually divert plastic waste away from landfills and waterways.

  • SDG 9 – Industry, Innovation, and infrastructure. – We developed a crowdsourcing AI-based and data-driven waste segregation platform that enable the government to trace and track the volume of waste from each community in real-time which will be useful for better decision-making and effective waste management programs.
  • SDG 11 – Sustainable Cities & Communities – Using our technology and systems, cities, barangays, local businesses, and individuals can be rewarded for recycling. Local eco-entrepreneurs can also benefit by offering their products and services as part of the reward program.
  • SDG 13 – Climate Action – Since our system can intelligently identify plastic with value, segregation at source will become easy that will help reduce greenhouse emissions from landfills. Plastic waste, especially sachets can be upcycled to chairs and tables for schools.
  • SDG – Life below Water – We prevent plastics from reaching the oceans by collecting and promoting proper segregation through awareness campaigns and educating people through our Kiosks and mobile application.
  • SDG 15 – Life on land – We can create different environmental campaigns within our platform. We will plant a tree for every 10 KG of plastic submitted by user.
  • SDG 17 – Partnership for the Goals – We partner with the local government unit, NGOs, schools, and local businesses to make recycling more accessible and engaging by providing collection points and completing innovative end-to-end solutions for managing waste.

Business Model

Our revenue streams are B2G – business to government recurring or monthly subscription, transaction-based,  and brand partnership and come from these three primary markets:

(1) LGU partnership which includes Software as a Service(SaaS), Kiosks and shredders.

(2) Agency fee for merchant partner – We can agree on a partnership package to carry brands and products plus allow the platform to be used for these brands’ marketing campaigns.

and (3) We take 50% from the sale of plastic materials while the other 50% will go to LGU to fund the reward.

Traction & Key Metrics

TrashCash has more than fifteen thousand registered users with five drop-off locations partnering with local government, NGOs, and schools in just eight months since its launching and has already diverted 400 KG of plastic away from the landfills and oceans.

  • TrashCash has won first-place at the Impact Hackathon – an attempt for the Guinness World Record for the largest hackathon in the world and finalist at the UN-Habitat Plastic 3R Hack.
  • We have already facilitated seven webinars which were participated by a total of 150 people from different cities.
  • Incubated and supported by ImpactHub Manila.
  • One of the top 18 finalists out of 154 contestants in the UNDP Ending Plastic Pollution Innovation Challenge 2021.
  • TrashCash also granted an Amazon Startup Activate program – a free program specifically designed for startups and early-stage entrepreneurs.
  • Partnered with six eco-merchant partners.
  • Interested private companies have reached out already for a possible partnership.

TrashCash has gained attention and seen on national television and several media outlets.


With the involvement of local community, tourist, business sector, and local government, we see the opportunity to increase the recycling rate and improve waste management in the community to ensure that waste materials like plastic are properly  segregated, collected, and given new life.


For 2022 we are seeking funding total of $USD 100,000 The fund will be allocated on the following:

Items %
Product development enhancement 40%
Devices and equipment 20%
Marketing campaigns and communications 30%
Operations and logistics 10%

With the funding, TrashCash can provide end-to-end solution from collection to upcycling for all 46 barangays in the City Garden Island of Samal.  TrashCash can also provide TrashBins for the city government from the plastic collected from Samal island made out of plastic sachets.


For more informations about us :

Mr. Benjoe Vidal



Phone No.: (+63) 995 9865 774


This is one of the four winners of the Ending Plastic Pollution Innovation Challenge (EPPIC) 2020