Plastic Pollution Challenge

Plastic pollution is a widespread problem affecting the environment. No single government, institution, or organization can solve this problem alone when the biggest contributor is something that everyone produces and uses every day. As such, we need to maximize and optimize the resources that we already have.

Being promoted and developed as one of the main tourist destinations in Indonesia, the growth of tourism activity is predicted to bring about a domino effect in terms of waste generation in Mandalika. With the current condition that shows no presence of a mature and efficient waste management system,  amplified by the amount of marine debris brought into the area, plastic pollution might become an intermediate threat for both the economic and environmental sustainability of the Special Economic Zone.

At Gringgo, we do this by leveraging technology through our platform, to help improve the effectiveness and efficiency of community-based waste collecting and processing activities for better environmental conditions.


We focus on building and improving the waste management system through digitalization and database generation, as well as empowering the local community through collaboration. Our digital products are acting as catalyst, tailored to meet the needs of the local stakeholders in creating a stronger waste ecosystem to have a greater impact in tackling the plastic pollution problem in Mandalika. We understand that every area has its own specific needs. Thus, our unique selling point lies in the customizability of the platforms. We aim to provide not a “one-size-fits-all” solution, but more of an “extensive-sizes-available” solution.


    Waste management is not the responsibility of one individual or the government. Waste management is the responsibility of everyone. However, at times, waste management can be challenging when the parties involved do not have the necessary tools needed to execute it. Through our product, we aim to empower all parties in the ecosystem through an application that digitises the waste management system.

    Our range of products, interconnected and integrated, create a holistic platform that is transparent, real-time, and accessible to provide better waste operations and monitoring. 

    • Gringgo Collect, your data collection method made easy, on-the cloud
    • Gringgo Envi, a digital platform for waste collection service providers to improve the way they operate
    • Gringgo Ai, artificial intelligence-based technology using image recognition to assist waste separation


We believe in the strength of data to empower decision making and impact the community. Currently, we are focusing on waste management decision making for all, as a crucial aspect in maintaining livelihoods. We are collecting, processing and delivering reliable data through the tools that we built for different day-to-day activities. With the integration of machine learning & AI capability within our tools, we are continuously sharpening our platforms to better facilitate our users’ data-related decision-making needs, every day.

At the moment, we are operating in several locations in Bali as well as Makassar & Gowa in South Sulawesi. Through previous use cases, we saw not only an increase in waste collecting (by 199%) and waste recycling (by 33%) rate, but also an increase of income for the waste collectors (around USD 256 per month). For Mandalika, we would like to focus on:

  • Improving the community engagement and participation in creating a sustainable waste system: Creating a sustainable waste system requires all hands-in-deck situation, and the local communities play a big role in it. We believe by improving the awareness, perception, and participation of the people, we can create a bigger impact in reducing the amount of waste dumped into the landfill. In Bali, through our scheme, we have improved the waste separation education & collection at a household level in nearly 1500 households.
  • Implementing segregated waste collection system, easier to process: Separation is crucial in the context of waste processing. By improving the community participation, separated waste collection systems can be more easily implemented, thus making the processing and distribution of recyclables easier.
  • Increasing the rate of waste collection and treatment by creating an efficient waste collection operation: By collecting and monitoring the waste collection data, we can improve the operations by finding the best route to collect the waste, avoiding double counting and double inputting, as well as making sure that the collection process are meeting the standard procedures.
  • Providing new job opportunities for the locals: As the waste collection system that we built together mature and become ready to be replicated, it would open new job opportunities for the local community in the waste sector.

Business Model

In the earlier stage of the initiative, we plan on financing the business through profit-sharing schemes, which will be gained by selling the collected recyclables from the waste collection process. The waste collection service providers will be able to use our digital tools for free until a mature system is built. Afterwards, we would like to introduce the freemium service, meaning that users will be able to use some of the features that our product has for free, but have to pay a subscription fee to access the more advanced features. This way, we hope that the subscription fees gathered can be used to further develop and sustain our product and company.

Traction & Key Metrics

No. Traction Key Metrics
Subject Number Unit Objective Target Number Timeline
1 Denpasar 3 villages Expansion/New

Operational Area

1 area quarterly
2 Makassar 1 waste service provider Waste collected 75% increased monthly
3 Waste collected 347 tons/month Waste recycled 10% increased monthly
4 Waste recycled 12.3 tons/month Number of users 30% monthly
5 Images collected  >15.000 images User retention 80% quarterly

With the amount of traction we have gained and our extensive experience in digitizing waste management, we are confident that we will achieve our key metrics and targets. With sufficiently mature data from several pilot projects that we have successfully carried out, we are ready to replicate and expand to several areas. Equipped with the ecosystem that we have built, we are also able to explore sectors outside of waste management, such as water & sanitation, carbon trading, organic waste processing, and others.


Our company aims to provide easily reachable technology for sustainable development, with the final aim of supporting the 10th UN SDG, “Reduced Inequalities”. As not a lot of Indonesian citizens understand and adapt the positive waste management behavior, many waste-conscious movements such as recycling, cannot be easily implemented, as a lot of supplies (in the form of recyclable waste) are needed for them to push through. Therefore, we are working to empower the people with the knowledge and tools to adopt green habits, through our accessible products. This way, we hope to reduce the negative effects of waste on our environment as our products and users grow.


Gringgo does not yet have an investment record because we focused on grants and projects in recent years. We received grants from Google for Google Ai Impact Challenge on the development and utilization of our Artificial Intelligence, USAid on Tech for Ocean Plastic Prevention and Expanded Recycling (TOPPER), Secondary City Project to create local solutions using GIS (Geographic Information System) to help improve the waste management problem in Denpasar City and several other projects such as Plastic Reborn 2.0 from The Coca Cola Foundation. We use the funding to measure use cases and targeted environmental, social and economic impacts.

In addition to raising funds through grants and revenue, Gringgo plans to raise up to USD 1 million investment for product development and operational expansion to other areas.


For more informations about us :

Ms. Febriadi Pratama, CEO


Phone No.: +62 812 10107501