Plastic Pollution Challenge

As a tourism attraction, Koh Samui generates 10,800 tons of plastic waste per year, with the top 2 categories being bags and bottles. The main source of this waste is the daily consumption of bottled water, where in restaurants, they produce 132kg of bottle plastic per restaurant and per week.


P+ustreat takes care of plastic bottles from collection from the end customer to segregation, and processes it into plastic flakes. Flakes are separated into three groups based on color – clear, clear-blue, and other colors.


    P+usTreat  distributes reverse vending machines in public places, where people can conveniently deposit their PET plastic waste. 

    Beyond this, it also offers simplicity in the plastic recycling chain. Conventional plastic recycling processes  require more  steps because the plastics need to be separated based on their type. Following sorting, plastics are balled into cubes to be shredded afterwards. 

    P+ustreat helps to shorten the recycling chain by eliminating the separating and balling process., providing a compact, single machine with many functions. Our vending machines take PET bottles and reduce them to flakes, sorted by color, ready for use by manufacturers.

Impact Model


SDGs aligned with the SDG 12 – Responsible Consumption and Production

  • Increased recycling rate (12.5).
  • Facilitating consumers and manufacturers responsibility for their consumption and production, educating consumers on recycling (12.8).
  • Supporting manufacturers to adopt EPR (Extended Producer Responsibility)  measures (12.6).
  • Increase research and development about technologies for sustainable consumption and production (12.a).

Also supported:


SDG 14 – Life Below Water: 

Conserve and sustainably use the oceans, seas and marine resources.

SDG 13 – Climate Action:

Prevent / reduce / collect plastic waste from the environment, in general and in Koh Samui in particular.

SDG 8 – Decent Work and Economic Growth:

Minimize labor exploitation, such as scavenging waste for low returns. P+usTreat can empower otherwise exploited labor with livelihood opportunities to get fairer and more stable income.


Business Model

Our revenue will come from the P+usTreat machine itself, which will be sold to governments and companies to contribute to their CSR programs and to fulfill their EPR (extended producer responsibility) commitments. They can place the P+usTreat machine in public places such as tourist attractions, shopping malls, and schools. Potential customers from the private sector include recycler manufacturers, such as Indorama Venture and Veolia, as well as FMCG manufacturers, such as Unilever, Danone, Ades.


P+usTreat machines will be used by the public as  “smart trash bins” that will give them incentives for every bottle they put in, in the form of reward in our mobile application. The reward can be exchanged with coupons from the parties, for example like Danone, who bought the P+usTreat machine. The main competitor to P+usTreat is Tomra, who also produces reverse vending machines for collecting recyclable waste. However, P+usTreat machines have more features to segregate and make plastic flakes, are cheaper, and have ready-to-sell outputs.

Traction and Key Metrics

Currently, we have a blueprint design, a work-in-progress machine prototype, and are creating a social community through Facebook and Instagram by partnering with other social-environment communities. 

Before joining the EPPIC program, we joined an incubation program by the Universitas Islam Indonesia called UBIC, where we received a IDR 12,500,000 grant. P+usTreat also participated in a boot camp held by INOTEK Foundation, in an event titled Women Technopreneurship Indonesia, and was named in the Top 50 in the Circular Innovation Jam Indonesia.


Our vision is to create a circular economy by promoting the adoption of an environmentally friendly lifestyle to support sustainable development.

A year from now, we hope to have achieved mass production of our machine, and in 3 to 5 years, making revenue from selling our machines and subscriptions to the app.

In 5 to 10 years from now, we seek that citizens across Indonesia, Thailand, and Viet Nam are using P+usTreat.


We need around USD USD 25,000 to develop and produce our machine and apps.


For more informations about us :

Ms. Putri Amalia - CEO





Phone No.: +62 819 0399 3608