Upstream Innovation: a Guide to Packaging Solutions
The Ellen MacArthur Foundation has recently published “Upstream Innovation: a Guide to Packaging Solutions”. Upstream innovation is about preventing waste from being created in the first place. It requires a shift in mindset, and involves rethinking not just the packaging itself, but also the product and the broader business model. We must move beyond just focusing on incremental packaging improvements towards fundamentally rethinking how to best deliver products and services to a user.
Upstream Innovation is a guide to packaging solutions designed for marketers, product designers, and packaging engineers who are new to circular economy, as well as seasoned practitioners. It includes tools and +100 examples from companies across a range of sectors to inspire and empower to take action on upstream innovation and achieve a circular economy for plastic, in which plastic stays in the economy and out of the environment.
Explore their guide at plastics.emf.org/upstream
Mandalika is the southern coastal area of Lombok Island, West Nusa Tenggara, Indonesia. The area, which is famous for its beautiful 7.2 km-long white beach,...
Applications are officially open for EPPIC 2021! The Ending Plastic Pollution Innovation Challenge (EPPIC) is back, this time focusing on Indonesia and...
Last Friday afternoon (26 March 2021), we organised a special “Plastic Date” in Ho Chi Minh City. This was a networking event, aiming to connect...