Team members
Marina Tran-Vu
Founder & CEO
Tony Nguyen
Finance & Operations Lead
Siri Tran
Data & Growth Lead
Plastic Pollution Challenge
By 2050 The oceans will contain more plastic than fish! By simply reducing our use of single-use plastics, we could save entire species from extinction, millions of human lives, and reduce CO2 emissions. Big brands are taking action and consumers have been supporting sustainable consumption across the globe.
Worldwide governments have banned single-use plastics across 80 countries. The governments of the United States, Canada, Australia, Japan and more have imposed penalties on single-use plastics items to force the food service & food retail industries to shift from plastics to eco-friendly products. The US account for 80% of global drinking straw consumption (500 mil straws/day), Canada with 9% and Germany with 4%. During the pandemic, 30% more waste was produced than previous years. This issue has become even more serious!
EQUO helps address UN SDG#12 – ensure sustainable consumption and production patterns. Our goal is to drive educational awareness about the plastic pollution problem globally and to give people a reason to care about a generally overlooked category by building a bright, attention-grabbing brand. EQUO is a sustainable brand with the mission to provide a variety of truly eco-friendly solutions for everyday items through providing products that are 100% natural, plastic-free, chemical-free, biodegradable & compostable.
Solution
EQUO was derived from the words ECO, meaning not harmful to the environment, and STATUS QUO, meaning an existing state or condition, EQUO stands for the ideal of creating products with minimal impact on the environment. Our 1st product is drinking straws made from grass, rice, sugarcane, coffee, and coconut. Our other products are utensils, dishware, and stationery. Our packages include retail and wholesale designs that fit B2C & B2B demands. Our brand is disruptive that helps increase brand awareness on both online and offline sales channels. We also offer various corporate gift sets to promote the green living style across the companies and attract attention at several points of display such as hotels, restaurants, cafeterias etc. Our stationery with beautiful artworks related to earth protection and pencils that can be planted to grow a tree after use have appealed to a lot of consumers, especially moms and kids for its meaningful message.
Contact
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