Rezbin

Rezbin, a waste management company based in the Philippines, is tackling improper waste disposal through their innovative Rezbin App, which gamifies recycling. By integrating a gaming system into 20 of their 76 drop-off points, Rezbin encourages users to earn points by depositing recyclables, which can then be used to claim dynamic rewards. Targeting youth and communities, the project aims to drive long-term behavioral change in waste management by combining convenience, education, and entertainment. ABIC funding will support the app’s development, including designing the new features, creating graphic assets, and hiring personnel for app management and community engagement. In the next six months, Rezbin aims to identify and validate the best methods for fostering proper waste disposal habits through gamification, community engagement, and incentives, with a goal of increasing plastic waste collection from partner schools by a 50% increase. Looking ahead, within two years, Rezbin envisions expanding their drop-off stations across multiple regions of the Philippines, establishing Rezbin as the most effective platform for influencing communities in schools, barangays, and offices to practice waste segregation at the source.